How should you follow up with seller leads?
Give every lead a next step and a date, contact them again on a steady schedule, and record what the seller told you each time. Most deals come from leads that took several conversations, so organized follow-up matters more than the first call.
Write down the seller’s reason for selling, timeline and price expectations after every conversation. That context is what makes the next call useful instead of repetitive.
Reply fast to anyone who answers. A seller who responds is ready to talk right now.
Common mistakes
- Following up with no notes from the last conversation.
- Letting leads go cold because the next date was never set.
- Contacting someone who asked you to stop.
More questions
How often should I follow up?
More often at first, then on a slower schedule. Set the next date during each conversation based on what the seller told you.
What should I write down after a call?
Why they are selling, their timeline, price expectations, property condition and who else decides. That context makes the next call useful.
When should I stop following up?
When the seller asks you to stop, sells elsewhere, or clearly has no reason to sell. Record it so nobody on your team contacts them again.